Restoring someone’s smile and confidence is incredibly rewarding! It is a very moving experience to be part of.

Do you know someone who is too embarrassed to laugh and smile in front of people?

Are their teeth making them miserable?

Do they struggle to eat the foods they love?

Do they fear the dentist?

In 2022 we want to give another SPECIAL PERSON in Cornwall a brand-new smile for FREE! #cornwall #smilemakoverClick to Tweet

If you have a family member, friend, or co-worker you think DESERVES and NEEDS our help we want to hear from you.

Any treatment from tooth whitening to dental implants, whatever it takes to help give that special person their confidence to smile, eat and laugh again.

Entries close 31st December 2021

All nominees must be a permanent resident of Cornwall and over the age of 18. Pure Dental Health makes the final decision on the final winner.

The winner’s photos, treatment journey and their story, may be shared in our promotional materials; including, but not limited to our website, print, video and social media. No cash alternative to the prize will be offered. For full terms and conditions visit the website.

  1. Must live and be full time resident in Cornwall.
  2. Must be over 18 years old.
  3. The prize is for 1 person who will be selected on eligibility according to the Pure judging panel.
  4. 3 finalists will be selected for initial assessment to establish eligibility. All finalists will receive full assessment for free.
  5. The finalists will be interviewed on video throughout their treatment to help promote Pure to others who require our advice. These videos will be used on social media and the Pure website.
  6. The prize is to restore the winners teeth and smile, once this has been achieved no more free treatment will be offered.
  7. The winner will be expected to keep the highest standard of oral health care after treatment to maintain any work that has been This will be at the winners own cost.
  8. All work will be guaranteed for 6 months post treatment.
  9. Once the treatment is over any further treatment required in the future will be at the winners own cost.

Closing date 31st December 2021 and the winner will be notified on 31st January 2022.


At the start of 2019 we started our hunt to give one special person living in Cornwall a brand new smile for FREE! We received more than 200 nominations for our Dream Smile Competition!

2019 Dream Smile Winner Journey


We had over 260 people apply for our dream smile competition this year. We whittled it down to three finalists. When we sat down with all the finalists, it was just a bit too emotional to say no really!

2020 Dream Smile Winners Journey

TOP TIP - All previous winners stood out from the crowd by making sure they had taken a close up photo of the nominees smile showing teeth AND had provided a full back story for us to assess.


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